Mathias Ekornås is a professional military officer, expedition leader, and one of the key figures behind Helvetesuka on Viaplay — one of Norway’s most successful and talked-about reality and performance series in recent years.

IIn Helvetesuka, Mathias serves as concept developer, exercise director, platoon commander, and on-screen lead. He has played a central role in developing the format and the military-inspired selection programme the participants go through. The series ranked #1 on Viaplay for several consecutive weeks and has already been renewed for season two.

Through Helvetesuka, Mathias has become known for his calm authority, discipline, and ability to challenge people both physically and mentally while creating reflection around identity, responsibility, and self-leadership.

Alongside his television work, Mathias is a Captain in the Norwegian Armed Forces with experience from operational units, winter warfare, and leadership under demanding conditions. He has also worked internationally within security and humanitarian operations across Africa, the Middle East, and South America.

Mathias has completed expeditions and projects in Nepal, Pakistan, Chile, Costa Rica, and Svalbard, and is known for his long-term “1000 Day Challenge” — a project involving continuous daily training and physical activity over several years. He has also set an unofficial world record in vertical ice climbing and completed multiple extreme endurance and performance-based projects focused on mental resilience and discipline.

His talks go far beyond motivation. They focus on self-leadership, discipline, mental resilience, and the ability to do difficult things over time. Drawing from real experiences in the military, Helvetesuka, expeditions, and life outside the comfort zone, Mathias shares powerful perspectives on performance under pressure, identity, and how consistent daily choices shape who we become.

As a content creator, Mathias documents training, expeditions, and life in nature with an authentic and grounded presence. His audience follows him not only for adventure, but for the philosophy, reflections, and mindset behind the projects.

Mathias represents something rare in today’s market — genuine experience, strong storytelling, and credibility built through lived experience.

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